Unlock Programmatic ROI with Identity & Direct Publisher Data

 

Welcome to our interactive Agency ROI Calculator, crafted specifically for programmatic advertisers and agencies leveraging identity resolution to maximize the value of Connected TV (CTV) and digital media investments.

 

This tool helps you quantify the measurable revenue growth, margin uplift, and media efficiency gains achievable by integrating an advanced identity graph with direct-to-publisher relationships and cross-channel retargeting strategies.

 

By entering your media spend, channel metrics, and campaign parameters, you’ll uncover insights such as:

• The ability to build and retarget high-value audiences exposed to CTV ads

• Projected increases in click-through rates (CTR) and audience engagement through programmatic retargeting

• Identity resolution rates, including hashed email, plain text email, and home address capture from retargeted users

• Margin uplift driven by first-party data growth, improved suppression, and direct publisher cost savings

• Enhanced attribution modeling and cross-channel conversion lift tied to identity-driven marketing

• Scenario-based projections illustrating the ROI from evolving your programmatic media strategy with identity resolution

 

Use this calculator to evaluate your current programmatic stack maturity, optimize audience targeting, and understand the tangible financial benefits of activating CTV-exposed viewers into known, addressable users—unlocking unprecedented marketing precision and profitability.