Agency ROI Calculator

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Welcome to the Agency ROI Calculator — built for programmatic agencies that want to maximize client performance and profitability across CTV, display, native, and video campaigns.

 

This tool quantifies how agencies can:

 

• Win more business by offering clients lower costs on the same premium inventory.

• Increase margin by capturing efficiencies unlocked through direct-to-publisher access and advanced identity resolution.

 

By entering media spend, channel mix, and campaign parameters, you’ll uncover insights such as:

 

• Audience activation opportunities: Build and retarget high-value audiences exposed to CTV, display, native, and video ads.

• Engagement lift: Projected increases in CTR and conversion rates through identity-driven programmatic retargeting.

• Identity resolution rates: How many users can be matched to hashed emails, postal addresses, and household profiles.

• Margin impact: First-party data growth, suppression improvements, and direct publisher cost savings.

• Cross-channel ROI: Modeled conversion lift when campaigns are identity-enabled across CTV, display, native, and video.

 

Use this calculator to evaluate your current programmatic stack maturity and see the tangible financial benefits of activating audiences into known, addressable users. The result: agencies become more competitive in pitches, more profitable in execution, and more trusted as strategic partners.