Privacy Policy

Last Updated: April 1, 2026

Sphere Data Solutions Group, LLC, including its brands and websites currently including Sphere Data Solutions Group, Sphere Data Solutions, LeadTrieve, and VisitorIQ Pro (collectively, "Sphere Data Solutions Group," "we," "us," or "our"), provides websites, tools, identity resolution services, and related online products and services (collectively, the "Services").

This Privacy Policy explains how we collect, use, disclose, and protect information about you when you use the Services, when you visit a website operated by one of our clients that uses our identity resolution technology, or when you otherwise interact with us.

By accessing or using the Services, you agree to our collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, do not use the Services.

1. Scope and Definitions

1.1 Scope

This Privacy Policy applies to:

Visitors to our websites and online properties, including those branded Sphere Data Solutions Group, LeadTrieve, and VisitorIQ Pro (collectively, the "Sites")
Individuals whose information is processed through our identity resolution Services, including visitors to client websites that deploy our pixel or related technology
Individuals who submit information through our online forms
Individuals who receive marketing communications from us
Any other person who interacts with us where this Privacy Policy is posted or referenced

This Policy does not apply to information collected by our clients or by third-party marketing partners once your information has been shared with them. Their privacy policies and terms govern their use of your information.

1.2 Personal Information

In this Privacy Policy, "Personal Information" means information that identifies, relates to, describes, or could reasonably be linked to an identified or identifiable individual, household, or device. The specific definition may vary under applicable law, but we use the term broadly.

2. Information We Collect

2.1 Information You Provide Directly

We may collect Personal Information that you choose to provide when you use the Services, such as when you:

Submit an online form to request information or a demo
Sign up for email updates or other marketing communications
Communicate with us by email or other channels
Register for or use one of our client-facing platforms

The categories of information you may provide include:

Contact Information

Name
Email address
Phone number
Postal address (if you choose to provide it)
Business name and role

Communications & Preferences

Content of your messages to us
Your preferences for receiving marketing or other communications

2.2 Information Collected Automatically From Our Sites

When you visit the Sites, use the Services, or open an email from us, we and our third-party partners may automatically collect certain information from your browser and device, including:

Identifiers and device information

IP address
Device identifiers
Browser type and version
Operating system and settings
Language, time zone, and similar technical data

Usage and activity information

Pages and content you view on the Sites
The website or page you visited before coming to our Sites and after leaving
Links you click and interactions with page elements
Dates and times you access the Services
Your usage patterns

Location data

Approximate location based on IP address
If you access the Sites on a mobile device, we may receive approximate geolocation information, depending on your device settings

2.3 Information Collected Through Our Identity Resolution Services

Sphere Data Solutions Group provides identity resolution technology to our business clients. This technology may be deployed on our clients' websites in the form of a tracking pixel or similar mechanism. If you visit a website operated by one of our clients that uses our Services, we may collect information about your visit and use that information to identify you for our client's marketing

purposes.

The information collected through these Services may include:

Device and browser identifiers, IP address, and approximate location
Pages viewed on the client's website, time of visit, and referring URL
Cookies, pixels, and other persistent identifiers

We then attempt to match this information against third-party identity resolution databases and other data partners we license. Where a match is made, the resolved record may include:

Name
Postal address
Email address (only where flagged as eligible for prospect marketing)
Telephone number
Other demographic or interest attributes

We provide the resolved information to the client whose website you visited so that they may contact you about their products and services. Your relationship is with that client; this Policy describes only Sphere's role.

If you do not want your information processed in this way, see Section 7 below regarding your opt-out and suppression rights.

2.4 Information From Third Parties

We may receive Personal Information about you from:

Identity resolution providers and other data partners that license consumer information to us under contractual privacy and sourcing commitments
Analytics, advertising, and data partners that provide us with information about your interactions with our Sites and advertisements
Marketing partners and lead providers who help us reach potential business customers
Publicly available sources, such as public records or publicly accessible websites

The information we receive can include contact details, demographic or interest data, and information about online activity over time and across devices. Our data partners represent to us that the information they license has been collected and made available to us in accordance with applicable law and the privacy notices under which it was collected.

3. Cookies and Similar Technologies

3.1 What We Use

We and our partners use cookies, pixels, web beacons, SDKs, tags, scripts, mobile identifiers, and similar technologies to:

Operate and secure the Sites
Remember your preferences and settings
Measure Site performance and usage
Understand how users interact with our content
Provide and measure analytics and advertising, including cross-device and cross-site advertising
Deploy our identity resolution Services on client websites (as described in Section 2.3)

3.2 Third-Party Analytics and Advertising

We work with analytics and advertising providers that collect information across our Sites and other sites and apps to provide us with insights and to help us understand visitors' use of the Sites, deliver and measure advertising, and show ads that may be more relevant to your interests. These third parties may set and access their own cookies and similar technologies.

3.3 Your Choices About Cookies

You can manage cookies through your browser settings or your device's advertising controls. Blocking or deleting cookies does not stop you from seeing ads — it generally means the ads you see may be less tailored.

4. How We Use Your Information

We use Personal Information for the following purposes:

Providing the Services

Operating our identity resolution platform
Matching visitor data against identity resolution databases and providing resolved records to our clients
Processing and responding to your inquiries and requests
Operating and maintaining the Sites and related services

Improving and developing the Services

Analyzing usage and resolution accuracy
Developing new features, products, and offerings
Troubleshooting, testing, and enhancing user experience

Personalization and advertising

Remembering your preferences and pre-filling forms
Providing content and offers that may be of interest
Delivering and measuring direct marketing and online ads (including cross-site or cross-context behavioral advertising, where permitted by law)

Communications

Responding to your messages
Sending you service-related notices
Sending you promotional communications (you can opt out at any time)

Security, fraud prevention, and legal compliance

Protecting the security and integrity of the Sites and our systems
Detecting, investigating, and preventing fraud, abuse, or other unlawful activities
Complying with applicable laws, regulations, legal processes, and enforcement requests

Business operations

Managing our relationships with vendors, partners, and clients
Exercising or defending legal claims
Supporting potential or actual corporate transactions

We may aggregate or de-identify Personal Information so it no longer reasonably identifies you and use it for any lawful purpose.

5. How We Disclose Personal Information

We may disclose Personal Information as follows:

5.1 Service Providers and Contractors

We share information with third-party companies that perform services on our behalf — website hosting, data storage, analytics, email/SMS, customer support, and marketing services. These providers are contractually required to use Personal Information only to provide services to us and to protect it appropriately.

5.2 Our Clients

If you visit a client's website that uses our identity resolution Services, we disclose resolved records (as described in Section 2.3) to that client. The client's own privacy policy and applicable law govern the client's use of the information once disclosed. If you submit a form on one of our Sites requesting a demo, partnership inquiry, or other business contact, we use that information to follow up with you and we do not share it with unrelated third parties for their own marketing.

5.3 Analytics and Advertising Partners

We may share identifiers, device information, and usage data with analytics and advertising partners to measure traffic and usage trends, show ads (including cross-site or cross-context behavioral ads), and measure ad performance.

Under some U.S. state privacy laws, this type of data sharing — and our identity resolution Services — may be considered a "sale" or "sharing" of Personal Information for targeted or cross-context behavioral advertising. See Section 7 for opt-out options.

5.4 Business Transfers

We may disclose Personal Information in connection with a merger, acquisition, joint venture, financing, restructuring, sale of assets, or in the event of insolvency, bankruptcy, or receivership.

5.5 Legal and Safety

We may disclose Personal Information if we believe in good faith that disclosure is reasonably necessary to comply with applicable laws, enforce our terms and policies, protect the rights, property, or safety of Sphere Data Solutions Group, our users, or the public, or detect, prevent, or address fraud, security, or technical issues.

5.6 With Your Consent

We may disclose Personal Information for other purposes with your consent or where you direct us to do so.

6. CCPA Disclosure: Categories of Personal Information

For purposes of the California Consumer Privacy Act and similar state laws, in the preceding twelve (12) months we have collected, used, and disclosed the following categories of Personal Information. For each category below, we identify the types of information, where we get it, why we use it, who we disclose it to, and whether we treat it as "sold" or "shared" under applicable state law.

Identifiers

Examples: Name, email address, phone number, postal address, IP address, device identifiers, cookies
Sources: Directly from you; automatic collection from our Sites and client websites; data partners; public records
Business purposes: Providing the Services, identity resolution, marketing, security and fraud prevention
Disclosed to: Our clients, service providers, advertising and analytics partners
Sold or shared: Yes

Internet and Network Activity

Examples: Browsing history, page interactions, referring URLs, time on page
Sources: Automatic collection from our Sites and client websites
Business purposes: Identity resolution, analytics, advertising
Disclosed to: Our clients, advertising and analytics partners
Sold or shared: Yes

Geolocation (Approximate)

Examples: General location derived from IP address
Sources: Automatic collection
Business purposes: Identity resolution, analytics
Disclosed to: Our clients, advertising and analytics partners
Sold or shared: Yes

Commercial Information

Examples: Inferred interests, transaction-related signals, product or category preferences
Sources: Data partners; automatic collection
Business purposes: Identity resolution, marketing
Disclosed to: Our clients
Sold or shared: Yes

Professional Information

Examples: Business name, job title or role
Sources: Directly from you
Business purposes: Sales, account management, customer support
Disclosed to: Service providers
Sold or shared: No

Inferences

Examples: Profiles reflecting preferences, characteristics, or likely interests
Sources: Derived from the categories above
Business purposes: Identity resolution, marketing
Disclosed to: Our clients, advertising and analytics partners
Sold or shared: Yes

We do not knowingly sell or share the Personal Information of consumers under 18.

7. U.S. State Privacy Rights

Depending on where you live and subject to certain exceptions, you may have some or all of the following rights:

7.1 Right to Know / Access

You may request that we confirm whether we process your Personal Information and access the categories, sources, purposes, recipients, and specific pieces of Personal Information we have about you.

7.2 Right to Delete

You may request that we delete certain Personal Information we collected from you, subject to legal exceptions.

7.3 Right to Correct

You may request that we correct inaccurate Personal Information we maintain about you.

7.4 Right to Opt Out of Sale, Sharing, and Targeted Advertising

You may opt out of the sale of your Personal Information, the sharing of your Personal Information for targeted or cross-context behavioral advertising, and certain forms of profiling that produce legal or similarly significant effects.

7.5 Right to Opt Out of Identity Resolution (Suppression)

If you do not want Sphere to attempt to identify you when you visit our clients' websites, or to include your information in any resolved record we provide to a client, you may submit a suppression request.

To submit a suppression request, email us at support@spheredsg.com with the subject line "Identity Resolution Opt-Out" and provide:

Your name
Email address(es) you want suppressed
Postal address(es) you want suppressed
Any phone number(s) you want suppressed

We will add the information you provide to our suppression list and will not include matching records in resolved data we deliver to clients going forward. Suppression applies prospectively and does not affect data already delivered to clients before your request.

7.6 Right to Limit Use and Disclosure of Sensitive Personal Information

California residents may request that we limit our use and disclosure of "sensitive" Personal Information to permitted purposes. We do not use or disclose sensitive Personal Information to infer characteristics about you beyond what is necessary to provide the Services or as permitted by law.

7.7 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights.

7.8 Right to Appeal

If we deny your privacy rights request, we will tell you how to appeal if such a right is available to you in your state.

7.9 Global Privacy Control (GPC)

We honor the Global Privacy Control browser signal as a valid request to opt out of the sale and sharing of Personal Information for targeted advertising on the browser sending the signal. Because GPC operates at the browser level, you may need to set GPC on each browser and device you use.

7.10 How to Exercise Your Rights

To exercise your rights, contact us by:

Email: support@spheredsg.com
Mail: Sphere Data Solutions Group, LLC, Attn: Privacy, 707 Buena Rd., Lake Forest, IL 60045
"Do Not Sell or Share My Personal Information" link in the footer of our Sites

Please include your name, the state where you reside, the website or brand you interacted with, and sufficient detail for us to understand and respond to your request. We may need to verify your identity, which may involve requesting additional information. Authorized agents may submit requests where permitted by law.

8. "Do Not Track" Signals

There is no universally accepted standard for how to interpret browser "Do Not Track" signals, and we do not currently respond to DNT signals. We do honor Global Privacy Control signals as described in Section 7.9, and you may use the other choices described in this Policy to manage how we collect and use information about you.

9. Data Security

We use reasonable technical, administrative, and physical safeguards designed to protect Personal Information against unauthorized access, destruction, loss, alteration, or misuse. No method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Data Retention

We retain Personal Information for as long as reasonably necessary to provide and improve the Services, communicate with you, comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements.

In general:

Inquiry and account information is retained for the duration of the business relationship plus a reasonable period afterward to address follow-up questions and legal obligations.
Identity resolution data is refreshed regularly through our data partners; historical resolution logs are retained for a limited period to support audit, accuracy, and dispute resolution.
Suppression list entries are retained indefinitely to honor your opt-out.
De-identified or aggregated information may be retained indefinitely.

11. Children's Privacy

The Services are not intended for and not directed to children under 18 years of age, and we do not knowingly collect Personal Information from individuals under 18. We do not knowingly sell or share the Personal Information of consumers under 18.

If you believe we may have collected information from someone under 18, contact us at support@spheredsg.com and we will take reasonable steps to delete it.

12. Third-Party Websites and Services

The Services may contain links to or integrations with third-party websites, apps, or services. We are not responsible for their privacy practices. Review their privacy policies before providing them with your information.

13. International Users

We are based in the United States, and the Services are intended for individuals located in the United States. If you access the Services from outside the United States, your information may be transferred to, stored in, and processed in the United States.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date. If we make material changes, we may provide additional notice by posting on the Sites or sending

you an email. Your continued use of the Services after changes become effective means you accept the revised Policy.

15. Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or your choices:

Email: support@spheredsg.com

Mail: Sphere Data Solutions Group, LLC, Attn: Privacy, 707 Buena Rd., Lake Forest, IL 60045